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Shiseido Shiseido Lifting Foundation SPF15 Natural Fair Ivory I-40 30ml - Health & Beauty > Personal Care > Cosmetics > Makeup > Face Makeup > Foundations & Concealers

Shiseido

Shiseido Lifting Foundation SPF15 Natural Fair Ivory I-40 30ml

£176.75
Out of stock
22 Aug. Estimated arrival
19 Aug. Order placed
20-21 Aug. Order dispatches
22 Aug. Delivered!
PRODUCT DETAILS

Shiseido Lifting Foundation SPF15 Natural Fair Ivory I-40 30ml

Shiseido Lifting Foundation SPF15 Natural Fair Ivory I-40 is a luxurious, high-performance cream foundation that blends the lines between makeup and skincare. Engineered to smooth the appearance of fine lines, refine rough textures, and hydrate dry areas, this formula helps you achieve a healthier, more vibrant complexion while ensuring your skin remains comfortable throughout the day and night. The foundation’s rich, energising blend works with your skin to reinforce the barrier against environmental stressors and provide a natural, lift-enhanced finish. Shade Natural Fair Ivory I-40 is crafted for light skin tones with cool to neutral undertones, delivering a true-match result that brightens without drifting pink or yellow.

Key Features

  • High-concentration lifting cream foundation that delivers buildable coverage while addressing signs of aging and skin texture in a single step.
  • SPF15 protection to help shield the skin from daily sun exposure and contribute to long-term anti-age benefits when paired with your daytime routine.
  • Enriched with Bio-Evening Primrose Oil and Vitamin E to nourish, condition, and support the skin’s moisture barrier for a healthier-looking glow.
  • Dual-day and night efficacy in one mono product, simplifying your routine without compromising results or comfort.
  • Shade Natural Fair Ivory I-40 provides a natural, brightened appearance for fair skin tones with cool-to-neutral undertones, preventing ashy tones and ensuring a seamless blend.
  • Creamy, luxurious texture that spreads evenly, minimizes caking, and offers a lift-like effect to create a more open, awake-looking complexion.
  • Suitable for normal to dry skin types seeking hydration and a smoothing finish with long-lasting wear throughout daily activities.
  • Dermatologist-friendly formula design focused on comfort, hydration, and visible improvement in skin texture over time.

How to Use

  • Start with a clean, moisturised face to create a smooth base for even application.
  • Dispense a small amount of foundation onto the back of your hand or a clean surface.
  • Warm the product between your fingers to enhance blendability and uniform coverage.
  • Dot onto the center of the face (forehead, cheeks, chin) and blend outward using a brush, sponge, or fingertips for a seamless finish.
  • Layer gradually to achieve your desired coverage, avoiding heavy application in fine lines to prevent settling.
  • For day use, set lightly with a translucent powder if you prefer a longer-lasting finish; for a more natural look, skip powder and let the skin breathe.
  • At night, you can apply a slightly thicker layer or reapply as needed to even tone and maintain hydration overnight, if your skincare routine supports it.
  • Reassess shade compatibility in natural light to ensure the I-40 natural fair ivory tone remains a true match as your skin tone can shift with seasons.
  • Pair with a skincare-first routine (serum or moisturizer) to maximise the foundation’s lifting and hydrating effects.

Why You Should Choose This Foundation

  • Skincare-forward makeup: A foundation that not only covers but also supports skin health with nourishing oils and Vitamin E for hydration and antioxidant protection.
  • Visible lifting and smoothing: The formula targets fine lines and rough texture, helping to create a more refined, lifted appearance with each wear.
  • Shade precision: Natural Fair Ivory I-40 is designed for light skin tones with cool-to-neutral undertones, offering a true-match finish that avoids undertone drift.
  • All-day comfort: A rich yet breathable cream texture that glides on smoothly, minimizes caking, and maintains moisture balance for a youthful, healthy glow.
  • Versatile two-in-one wear: Suitable for both day and night routines, allowing you to streamline your routine without sacrificing results.
  • SPF15 protection: Built-in sun protection adds a practical layer to your daily regimen, helping reduce cumulative sun-related ageing when used consistently.

Closing note: Shiseido Lifting Foundation SPF15 Natural Fair Ivory I-40 30ml stands out by marrying skincare advantages with makeup performance. Expect a smoother, more hydrated complexion, a lifted-looking silhouette to the skin, and a shade that harmonises with fair undertones. This foundation is ideal for those seeking anti-ageing benefits, a natural finish, and a skin-friendly formula that respects your routine while delivering visible, long-lasting results.

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